Privacy
How LoanTree handles your information.
Effective August 3, 2026. This notice covers the public website, inquiries, and the secure mortgage application.
Information we collect
- Contact and identity information, including name, email, phone number, date of birth, and government identifiers when an application requires them.
- Loan, property, employment, income, asset, liability, credit, and transaction information.
- Documents and communications you choose to provide.
- Device, browser, security, audit, and first-party campaign attribution records needed to operate and protect the service.
How we use and disclose information
LoanTree uses information to respond to inquiries, evaluate and process mortgage requests, provide requested services, prevent fraud, protect accounts, maintain records, improve the service, and comply with law.
We may disclose information to service providers, credit bureaus when authorized, lenders and investors, automated underwriting systems, settlement and insurance providers, government agencies, and other parties involved in the requested transaction. We may also disclose information when you direct us to, or when law, legal process, security, or fraud prevention requires it.
LoanTree does not sell personal information. We do not share mobile opt-in information or consent with unrelated third parties for their own marketing.
Inquiry and application
A rate or pre-qualification inquiry collects contact details and a loan scenario. The full application collects application data and documents in a separate, email-and-password-protected experience.
Entering information does not authorize a credit check or electronic delivery unless the application presents a separate authorization that you affirmatively accept.
Campaign attribution and measurement
The public website may store a first-party campaign record containing the landing path, external referring host, first and last touch times, standard UTM fields, and advertising click identifiers present in the page address. The browser record expires after seven days. A copy attached to an inquiry or application follows that record's retention period.
Public marketing pages and the planning questionnaires load the Meta advertising pixel and a Google Tag Manager container, which report a page view and, when a request is submitted or a call is booked, that the step happened. Those reports identify the type of request only. Your name, email address, phone number, property address, loan amounts, balances, rates, and any credit information are never sent to an advertising platform, and advanced matching is switched off.
Advertising pixels and tag containers are not loaded in the secure application, the borrower portal, or any staff console. Stored click identifiers are not automatically sent to an advertising platform.
Retention and disposal
- An inquiry that does not become an application is generally kept for up to 24 months after the last activity.
- Consumer credit application records are kept for at least 25 months after action, notice of incompleteness, receipt, or withdrawal, as applicable.
- Funded-loan and servicing records are kept for the longer period required by lending, servicing, tax, investor, contract, litigation, or state-law obligations.
- When information is no longer needed for a customer, legitimate business purpose, legal requirement, investigation, or legal hold, LoanTree securely disposes of it under its retention schedule.
Security and your choices
LoanTree uses administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure, so contact us promptly if you suspect unauthorized access.
You may ask to correct contact information, manage communication preferences, or exercise applicable privacy rights. A request may require identity verification, and some records cannot be deleted while a legal retention duty applies.
Financial privacy and contact
Read the separate financial privacy notice and communication terms.
Contact LoanTree LLC at info@loantreellc.com or (303) 810-9842.